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While its spirit is Dutch, the inspiration for the clothes comes from all over the world. Blouses, for example, are priced in the $50 to $250 range. The items may look like couture, but they are relatively affordable. Even seemingly traditional items like black jackets or jeans have surprise touches like colorful seams, illustrated buttons, or reverse cuffs. The latest collection has velvet jackets with bright flowers for men, gold striped pants and neon silk shirts for women, and hot red leather gloves with the words “Good Luck” printed on them.
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This city has always been known for its liberalism - it is the home of Van Gogh, of legal drugs, of the Red Light District - and this brand’s progressive style fits in seamlessly.
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Scotch & Soda is very much an Amsterdam brand. To outsiders it might seem like madness, but this is how the magic gets done. Most of the space consists of a vast floor covered with piles of clothes assembled around pieces of paper, pictures ripped out of magazines, random artifacts, and inspirational signs. Once inside, the only furniture you see is lines of desks and racks of clothing along the side walls. To reach the space you have to climb a narrow, rickety staircase. On a picturesque street in the heart of old Amsterdam, on a canal lined with colorful townhouses and hundreds of parked bicycles, sits an old, gigantic church that is the design studio of Dutch fashion brand Scotch & Soda. You can also see what we’re up to by signing up here. The archives will remain available here for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. Thank you to everyone who read our work over the years.